The Nike Air Max BW, a sneaker boasting a bold silhouette and undeniable comfort, experienced a significant resurgence in 2017. This particular iteration, often referred to as the "Blauw Gtoen" (Blue Toe) variant, captivated sneakerheads with its vibrant colorway and classic Air Max design. At a price point of $109.99, it offered a compelling blend of style, history, and affordability, solidifying its place in the pantheon of coveted Air Max releases. This article delves deep into the Nike Air Max BW 2017 Blauw Gtoen, exploring its design, history, cultural impact, and lasting legacy within the sneaker community.
A Retro Revival: Understanding the Air Max BW Lineage
Before examining the specifics of the 2017 Blauw Gtoen release, it's crucial to understand the Air Max BW's origins. The "Big Window" moniker, aptly named for its expansive Air Max unit visible through the sole, debuted in 1991. Designed by Tinker Hatfield, a name synonymous with innovative Nike footwear, the BW stood out for its unique features. Unlike its predecessors, the BW wasn't designed solely for performance athletics; it embraced a bolder, more fashion-forward aesthetic. Its chunky silhouette, coupled with the prominent Air unit, provided a level of comfort and style that appealed to a wider audience than traditional running shoes.
The original Air Max BW releases sported a variety of colorways, many of which have become highly sought-after collector's items. The 2017 relaunch capitalized on this nostalgia, bringing back iconic designs while introducing new color schemes to appeal to a contemporary audience. The Blauw Gtoen, with its striking blue accents, perfectly embodied this balance between heritage and modern appeal.
The 2017 Blauw Gtoen: A Detailed Examination
The Nike Air Max BW 2017 Blauw Gtoen ($109.99 at the time of its release) retained the core elements that made the original BW so popular, but with updated materials and construction techniques. The upper, typically composed of a combination of leather and synthetic materials, provided durability and breathability. The "Blauw Gtoen" (Dutch for "Blue Toe") designation refers to the striking blue accents on the toe box, which contrasted beautifully against the shoe's primary color scheme. This color blocking, often featuring a combination of white, grey, and black alongside the vibrant blue, created a visually appealing and balanced design.
The shoe's defining feature, the large Air Max unit in the heel, provided exceptional cushioning and comfort. This technological advancement, a hallmark of Nike's Air Max line, ensured that the 2017 BW retained the signature bouncy feel that made its predecessor a success. The visible Air unit also served as a stylish element, adding a distinct visual appeal to the overall design.
Beyond the aesthetics, the 2017 Blauw Gtoen incorporated improvements in manufacturing and materials. While staying true to the original design language, Nike likely utilized updated synthetic materials that offered improved durability and water resistance compared to the original 1991 release. These subtle improvements ensured that the retro release was not just a nostalgic throwback, but also a modern, comfortable sneaker suitable for everyday wear.
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